Edoardo Cignoli : Digital Diligence, Doubts Show at Ad Gathering

At this year's Advertising Week gathering in New York, it was clear that marketers were willing to try just about any digital experiment. But they still aren't sure if all their digital initiatives are helping them reach new audiences.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304795804579099620427147870.html?mod=pls_whats_news_us_business_f