To promote the series "Masters of Sex," , Showtime launched a marketing campaign that focuses on Dr. Masters and Ms. Johnson's scientific findings and spotlights the period style. While there is an abundance of nudity and graphic content in the show, the promotional materials play down the sex.
via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304213904579091482767381474.html?mod=pls_whats_news_us_business_f
via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304213904579091482767381474.html?mod=pls_whats_news_us_business_f
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