Edoardo Cignoli : Why 'Native Ads' Muddy the Water for Web Surfers

As advertisers push for more 'native ads,' the spread of the paid messages that cleverly blend in with online 'content' will further muddy the Web's already murky distinctions between ads and non-ads.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304607104579210452935522822.html?mod=pls_whats_news_us_business_f