Edoardo Cignoli : Marketers Track Flu Outbreaks Closely

The flu is a big moneymaker for companies that produce cold remedies, and they are finding new ways to predict and chase outbreaks around the country to make the most of the opportunity.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702303330204579248120374532590.html?mod=pls_whats_news_us_business_f