Edoardo Cignoli : Volvo Cars Calls on Swedish Heritage to Sell in China

Chinese-owned auto maker is out to rebuild awareness in China and elsewhere by stressing its Swedish origins, offering cinnamon buns and installing Spotify's digital music service on its cars.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304858104579264042029923218.html?mod=pls_whats_news_us_business_f