Edoardo Cignoli : Kellogg CEO to Meet With United Biscuits About Deal

The chief executive of U.S. cereal maker Kellogg is planning to meet in London with United Biscuits in coming weeks about buying the British maker of Jaffa Cakes for about $3.23 billion, said people familiar with the matter. United Biscuits is simultaneously preparing prospectus documents needed for an initial public offering, said the people.



via WSJ.com: US Business http://ift.tt/1pK56d9