Edoardo Cignoli : Is Product Placement Lurking in Your Kids' Back-to-School Lists?

The key back-to-school shopping season is in full swing, and it's offering a lesson in how deep into the trenches consumer-products companies such as Kimberly-Clark and P&G will go to win market share and cement affinities for their brands.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424127887323980604579031141255971308.html?mod=pls_whats_news_us_business_f