Edoardo Cignoli : Marketers Seek Edge to Go Viral

More marketers are starting to buy space on websites for their "sponsored content"—brand ads disguised as stories and blogs—using the same kinds of automated trading platforms typically used for display ads.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424127887323980604579031391201753578.html?mod=pls_whats_news_us_business_f