Edoardo Cignoli : Black Friday's Dirty Secret: Trumped-Up Discounts

Retailers' Black Friday discounts may look generous, but most are illusory. Big retailers typically work backward with suppliers to set starting prices for their goods that, after the markdowns, will yield the profit margins they want.



via WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304281004579217863262940166.html?mod=pls_whats_news_us_business_f