With Super Bowl ads costing about $4 million for 30 seconds, and more than 50 spots competing for attention in the Feb. 2 broadcast, marketers are enlisting promotional gimmicks to ensure the audience pays attention. Yes, ads to advertise an ad.
via WSJ.com: US Business http://ift.tt/1n3RzPN
via WSJ.com: US Business http://ift.tt/1n3RzPN
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