Edoardo Cignoli : Under Armour Wins Andy Murray

Under Armour signed U.K. tennis star Andy Murray, a strategic endorsement as the maker of athletic gear aims to expand overseas. The move also reflects the high-stakes jockeying between Under Armour and rival Adidas.



via WSJ.com: US Business http://online.wsj.com/articles/under-armour-signs-u-k-tennis-star-andy-murray-1419961008?mod=pls_whats_news_us_business_f